Five Goals Every Financial Advisor Should Have in 2025

As a financial professional, what are your resolutions for the new year?  

With 2025 approaching quickly, financial advisors face a dynamic landscape filled with new opportunities like continuing to embrace the “new” Marketing Rule and new challenges such as bolstering cybersecurity protections. To succeed in this ever-evolving environment, it’s essential to set clear objectives.

Focus on these five key priorities for 2025, with the acronym ‘GOALS’ serving as your roadmap to success:

G: Grow Your Client Base and AUM

Growth is the lifeblood of any financial advisory practice. In 2025, prioritize strategies that expand your client base and increase your AUM:

  • Leverage digital marketing: Social media platforms, webinars, and email campaigns can help you reach new audiences.
  • Enhance referral networks: Strengthen relationships with current clients and professional partners who can recommend your services.
  • Specialize your services: Cater to niche markets, such as young professionals, retirees, or small business owners, to differentiate yourself from competitors.

O: Overcome Old Habits and Embrace New Ones

The financial industry is changing rapidly, and clinging to outdated methods of growth, management, and client experiences can hold you back. To thrive, focus on breaking old habits and adopting new, forward-thinking practices:

  • Embrace technology: Is your tech stack working for you? Tools like financial planning software, CRM systems, and AI-powered analytics can improve efficiency and accuracy.
  • Streamline workflows: Reassess your daily routines and eliminate inefficiencies that drain time and resources.
  • Prioritize client experience: Adopt proactive communication and personalized service to build trust and loyalty.

A: Assess Your Risks

Risk management isn’t just for your clients—it’s crucial for your business too. Assess potential risks to your practice and take steps to mitigate them:

  • Compliance risks: Stay updated on industry regulations to avoid penalties and legal issues.
  • Market risks: Diversify your client’s portfolios and adapt to changing market conditions to protect their investments.
  • Operational risks: Conduct regular audits of your processes to ensure your business runs smoothly.

L: Learn Continuously

The wealth landscape is in constant flux. Staying informed and improving your skills are non-negotiable in 2025:

  • Stay current on laws and regulations. New tax codes, retirement account rules, and investment guidelines can directly impact your clients. Keeping up with the changes can be daunting, so lean on your firm’s partners for education and knowledge gathering.
  • Embrace AI: Learn how to integrate AI tools into your practice, from automating administrative tasks to providing data-driven insights for clients.
  • Network and Grow Together: Connect with like-minded advisors by attending industry events like the Fearless Investing Summit, virtually with Nitrogen Labs, and other professional gatherings. These opportunities provide valuable insights and foster collaboration to drive your practice forward.

S: Security 

With the increasing reliance on technology, safeguarding your clients’ sensitive information is critical:

  • Invest in cybersecurity: Implement robust measures like multi-factor authentication, data encryption, and firewalls to protect against breaches.
  • Educate clients: Teach your clients about online safety practices to minimize risks from their end.
  • Regularly update systems: Ensure your software and security protocols are up-to-date to guard against evolving threats.

Overall, setting the right goals for 2025 can help you stay ahead even as the industry evolves rapidly. 

Setting the right goals for 2025 isn’t just about keeping up—it’s about stepping ahead. By focusing on growth, overcoming old habits, assessing risks, learning continuously, and prioritizing security, you’ll be equipped to thrive in an ever-evolving industry.

Your ability to adapt and innovate will not only strengthen your practice but also deepen your relationships with clients and position you as a trusted partner in their financial journey. Take this year as an opportunity to push boundaries, embrace new challenges, and make meaningful progress. The future of wealth management belongs to those ready to lead with vision and purpose.

See how Nitrogen can help. Schedule a demo of the wealth industry’s leading client engagement platform today.

Nitrogen Wrapped 2024

This year’s Nitrogen Wrapped is a celebration of you—the financial advisors who inspire us every day. This year’s biggest wins, standout moments, and game-changing innovations all share a common thread: empowering you to elevate client engagement, drive growth, and empower clients to leave a lasting legacy. From the tools you asked for to the milestones we reached together, this is your story as much as it is ours.

Let’s relive the highlights and set the stage for an even greater 2025.

 

Top Hits: Product Features

  • #1 Most Requested Feature
    • Advisors asked, and we delivered. Stock Intersection simplifies portfolio analysis by identifying overlapping securities across accounts, enabling smarter investment decisions. Watch Nitrogen’s Chief Product Officer, Justin Boatman, unveil this game-changing feature at the Fearless Investing Summit. Learn more about Stock Intersection and the updates made to Research Center here.
  • Over 80 Features Released
    • From enhanced data visualization to seamless integrations, we’ve rolled out over 80 features designed to make your experience with Nitrogen more powerful and intuitive. Each update was inspired by advisor feedback, ensuring that every tool works harder for you and your clients. View our latest Product Release.
  • 105,000+ Risk Numbers Generated
    • Advisors nationwide leveraged the Risk Number® to quantify client risk tolerance with precision. This milestone underscores Nitrogen’s role in empowering better client conversations and building confidence around investment decisions.
  • Nearly 100,000 Unique Timeline Events Created in Retirement Maps
    • Retirement planning made visual. Advisors created almost 100,000 custom timeline events, helping clients stay on track to achieve their goals. With Nitrogen, advisors transformed complex retirement strategies into actionable plans. See Retirement Maps in action!
  • 1,200 Words a Day Generated by Nitrogen AI

    • Nitrogen AI is rewriting the rules for advisor efficiency. With over 1,200 words generated daily, advisors save time crafting personalized communications that resonate with clients.

 

 

The Fearless Investing Summit

  • 2,000+ Attendees 
    • Advisors, industry leaders, and partners came together to make the Fearless Investing Summit our most attended event yet. This diverse community fostered meaningful connections and inspired bold ideas to reshape the future of wealth management.
  • 120+ Educational Sessions

    • From actionable breakout sessions to thought-provoking keynotes, every session was designed with you in mind. Explore insights from industry pioneers, client engagement strategies, and success stories that will drive your practice forward.
  • Groundbreaking Product Keynote
    • Our most anticipated keynote yet introduced transformative updates to the Nitrogen platform, redefining what’s possible for financial advisors. Discover the innovations that are empowering advisors to grow faster and serve clients better. Watch the live recording here.
  • Join us for Fearless 2025
    • We’re already gearing up for next year’s Fearless Investing Summit in Denver from October 22-24, 2025! Learn more about the exciting announcements, early registration perks, and even more opportunities to take your advisory practice to the next level by visiting the conference website.

 

 

Advisor Favorites: Content & Insights

  • Top Blog: Why “Buying the Seller” Matters in WealthTech

    • This year’s most-read blog explored how focusing on advisor-centric solutions drives innovation and ensures long-term success in WealthTech. Discover why putting advisors first isn’t just good business—it’s the key to transforming the industry.
  • Top Research: 5 Trends Shaping Wealth Management

    • From evolving client expectations to new technology adoption, this survey-driven report highlighted the trends advisors need to watch to stay ahead in a rapidly changing landscape.
  • New and Updated Integrations
  • Customer Hub: Your Gateway to Success
    • Our all-new Customer Hub brings together everything you need to succeed with Nitrogen—on-demand Academy courses, access to Nitrogen Labs, Bootcamps, and Study Groups. It’s your one-stop resource for all things growth and engagement.
  • Nitrogen Knowledge Base
    • We launched an upgraded Knowledge Base to put the answers you need at your fingertips. Packed with hundreds of searchable articles, it’s designed to help you master risk alignment and make the most of Nitrogen’s platform.
  • The Nitrogen Newsroom
    • Featuring a collection of the most recent news, press mentions, and media assets. You can stay up to date on all the Nitrogen news here.

 

 

Advisor Soundbites: Testimonials

 

 

Prep for 2025

  • Marketing Strategies Advisors CAN’T miss in 2025
    • Discover the marketing trends, tools, and tactics that will define success in the coming year. From boosting client acquisition to amplifying retention, this webinar is your blueprint for impactful growth.
  • The Future of Wealth Management: Trends to Watch in 2025
    • Get ahead of the curve with this deep dive into the trends that will shape the wealth management industry. From emerging technologies to evolving client expectations, we’re breaking down what advisors need to know to stay competitive.
  • Spring 2025 Customer Bootcamp
    • Join team Nitrogen for an in-depth day of classroom-style training. Whether you’re brand new to the movement, or have been using Nitrogen for years, you’ll be sure to level-up your skills and take valuable insights back to your firm. Our first Bootcamp for the year will take place on March 7th, 2025—register today!

 

 

That’s a Wrap!

2024 was all about you—the advisors who inspire us to innovate, grow, and transform wealth management. From delivering the tools you requested to empowering deeper client relationships, your success has been our driving force. Together, we’ve achieved remarkable milestones and laid the foundation for what’s next.

With your feedback shaping every step, we’re energized to help you achieve even greater success in 2025. New features, powerful insights, and a thriving advisor community are ready to support you as you take your practice to new heights.

Ready to make 2025 your best year yet? Let’s grow together.

Bridging the Gap: How Nitrogen Empowers Advisors to Address Clients’ Risk Challenges

Understanding investment risk is at the core of sound financial decision-making, yet a recent FINRA Foundation study reveals a significant gap between what clients know about risk and how they manage it. While 80% of consumers demonstrate a basic understanding of investment risk, only 55% can identify risk mitigation strategies like diversification. This disconnect poses a challenge for financial advisors striving to align portfolios with clients’ goals and risk tolerance.

At Nitrogen, we’re helping financial advisors bridge this gap—empowering them with tools that not only educate but also build trust and confidence. Here’s how Nitrogen can help tackle the key challenges uncovered in the study.


Simplifying Risk Concepts for Clients

The study shows that most clients struggle to grasp risk mitigation strategies, leaving them vulnerable to misaligned portfolios and suboptimal decisions. Nitrogen’s industry-leading tools, like the Risk Number® and Stress Tests, transform abstract concepts into actionable insights. These visual aids help clients:

  • See how diversification reduces risk by spreading investments across asset classes.
  • Compare hypothetical investment scenarios for better understanding.
  • Recognize how portfolio adjustments align with their long-term goals.

Takeaway for Advisors: Use Nitrogen to make risk conversations more accessible and impactful, especially for visual learners.


Overcoming the Fear of Loss

Nearly 90% of respondents reported that fear of losing money impacts their investment behavior. Advisors face the delicate task of addressing these concerns without overwhelming clients. Nitrogen provides clear assistance here by:

  • Offering clear visual projections to show potential outcomes in a variety of scenarios.
  • Using stress tests to model how portfolios hold up under market volatility.
  • Demonstrating how risk-mitigation strategies protect against significant losses.

Takeaway for Advisors: Nitrogen empowers you to replace fear with confidence by helping clients visualize the “why” behind your recommendations.


Aligning Portfolios with Risk Tolerance

The study highlights that many clients’ stated risk tolerance doesn’t match their actual portfolio. This misalignment can jeopardize financial goals and strain advisor-client relationships. Nitrogen helps by:

  • Measuring risk at the security level to provide unmatched precision.
  • Helping advisors identify and correct portfolio misalignments quickly.
  • Ensuring every portfolio reflects the client’s true risk preferences and goals.

Takeaway for Advisors: Nitrogen eliminates guesswork, helping you create strategies that resonate with your clients’ goals and comfort levels.


Addressing Inflation and Liquidity Concerns

Inflation and liquidity risks topped clients’ concerns, but many lacked the tools to address them. Nitrogen integrates these factors into the conversation, allowing advisors to:

  • Show clients how inflation impacts portfolio performance over time.
  • Model the effects of liquidity constraints on long-term goals.
  • Provide actionable insights that reassure clients about their investment strategy.

Takeaway for Advisors: Nitrogen equips you with the data-driven insights needed to guide clients through these critical concerns.


The Nitrogen Difference

The findings from this FINRA Foundation study highlight the critical need for clear, effective communication around investment risk. Advisors play a pivotal role in helping clients navigate these complexities, and Nitrogen is here to make that journey seamless and impactful.

At Nitrogen, we understand the unique challenges financial advisors face in bridging the gap between clients’ risk perceptions and their portfolio strategies. That’s why our platform is designed to empower you to:

  • Build trust by turning complex risk concepts into actionable insights.
  • Streamline portfolio alignment with precision and clarity.
  • Stand out in a competitive market by delivering a personalized client experience.

Ready to empower your clients and elevate your practice? Discover how Nitrogen helps advisors align client portfolios with their true risk tolerance. Request a Demo Today!

The Top 10 Most Popular Nitrogen Articles of 2024

With 2024 nearly in the books, we’re taking a moment to reflect on the resources and insights that resonated with our community of financial professionals this year. From providing actionable guides to delivering industry-changing product updates, these articles are the ones that captured your attention and, of course, provided valuable takeaways for your firm.

Below we’ve rounded up and ranked our top 10 most popular Nitrogen blogs of the year based on views. Curious to know which one will take the top spot? Let’s dive in!

#10: Essential client appreciation message templates for financial advisors

In this guide, we gave away a number of easy and actionable tips for showing your appreciation for your clients. With seven ready-to-use email templates, we packed this piece full of meaningful messages that your firm can quickly and easily customize and share with your clients. From birthdays and anniversaries to major milestones, this blog gives you everything you need to foster stronger connections (without taking tons of time away from your other tasks and priorities).

#9: Client Experience Surveys for Financial Advisors: Unlocking Valuable Insights

Understanding your clients and what they value most is critical to refining your client experience. Ultimately, that experience needs to be exceptional enough for your clients to feel compelled to tell others about you—meaning mastering the client experience and referrals is a key ingredient to growth. This article is all about client experience surveys and offers tips and tricks for creating your own survey, even if you’ve never done one before. 

We also explored why getting feedback from current clients is important and offered sample questions and actionable tips for gaining high-quality feedback from your clients.

#8: The Advisor’s Guide to Getting ‘Google Screened’

Being ‘Google Screened’ is an often overlooked but powerful growth opportunity that puts your firm at the top of Google search results. Alongside a green ‘verified’ checkmark and your Google review ratings, this coveted spot signals credibility and makes it easier for potential clients to find and trust you.

Local search visibility is a game-changer for growth-focused advisory firms. One of our favorite success stories? An advisor followed our guide, set up their Google profile, got verified, and landed a new client the very same week—thanks to being discovered through a Google search!

In this blog, we break down the step-by-step process to help you become Google Screened, boosting your credibility and unlocking new business opportunities.

#7: Lead Generation for Advisors: How to Optimize Your Website and Social Media

With a strong digital presence now essential to every advisory firm’s growth strategy, it’s no wonder this website-focused article earned a spot on our list.

In this guide, we laid out a clear roadmap to help advisors generate more high-quality leads through their online presence. From practical website optimization techniques to leveraging social media for attracting new prospects, this blog is packed with actionable tips to elevate your digital marketing game.

#6: A New Era of Nitrogen: Products, Pricing, and More

In July, we unveiled an exciting update that redefined how we serve our advisor community.

This article introduced our new plans, designed to provide both individual advisors and advisory teams with seamless access to our enhanced client engagement platform. We also showcased five powerful product centers, each crafted to elevate your advisory practice:

Together, these five products now enable advisors to deliver more personalized advice and a better client experience, all while setting firms up with best-in-breed technology to scale.

#5: Midyear Mastery: The Financial Advisor’s Checklist for Strategic Reflection and Proactive Growth

This mid-year release invited advisors to pause, reflect, and recalibrate their strategies before diving into the second half of the year. Packed with a practical checklist, this blog became a favorite among advisors for its quick, actionable steps to help advance their practice and achieve meaningful goals in Q3 and Q4.

#4: Empowering Advisors to Invest Fearlessly: 2024 Nitrogen Product Keynote Recap

Nitrogen’s product keynote is always a showstopper at the Fearless Investor Summit, and this year’s event was no exception. Our 2024 keynote unveiled exciting enhancements to the Nitrogen product roadmap, spotlighting the five centers designed to foster deeper, more meaningful connections between advisors and clients.

This article provides an in-depth look at these innovative tools, which go beyond just data and efficiency, empowering advisors to elevate their client relationships and deliver truly personalized experiences.

#3: Q2 2024 Product Release: Driving growth and engagement for firms with Command Center, Retirement Income By Source, and more

The Q2 product release introduced powerful new tools and features that generated buzz throughout our advisor community. From game-changing updates to the Command Center to enhanced retirement income tracking, this blog delivered a comprehensive breakdown of the innovations you needed to know.

Packed with insights, it offered a detailed look at features designed to help advisors streamline processes, achieve better outcomes, and elevate the client experience.

#2: Buying the Right Wealth Management Technology Partner: Why ‘Buying the Seller’ Matters for Financial Advisors

Choosing the right wealth management technology is about more than just software—it’s about partnering with a trustworthy, stable company that prioritizes your long-term success. Reliable technology comes from firms with a proven track record, customer-centric focus, and commitment to innovation, like Nitrogen.

Unlike platforms built through acquisitions, Nitrogen develops its tools in-house to ensure seamless integration, streamlined workflows, and advisor satisfaction. With over a decade of industry expertise, continuous innovation, and dedication to advisor input, Nitrogen empowers financial advisors to grow their firms with confidence.

#1: The Ultimate Tax Prep Checklist To Send To Your Clients

It was apparent that our readers loved this streamlined and actionable tax season resource in 2024. Designed to be customized and shared with your client list, this checklist enables you to give proactive, valuable guidance during a stressful time of year for many. By helping your clients feel prepared and supported in every facet of their financial lives, our goal for this checklist is to help position you as a trusted and caring partner with deep industry expertise.

Are you ready to make 2025 your firm’s best year yet?

This year, our community of growth-focused advisors made their priorities clear: they want tools and resources that simplify workflows, deepen client relationships, and support scalable growth.

Whether you’re celebrating this year’s successes or already setting your sights on next year’s goals, we hope these blogs continue to inspire and provide actionable strategies for your firm.

Want to see how Nitrogen’s client engagement platform can help you achieve your 2025 growth goals? Book your demo now and let’s make it happen!

The Future of Wealth Management: Trends to Watch in 2025

Your role as a financial advisor has evolved in recent years, and client expectations are changing. Not only are investment products and AI-driven financial tools more accessible than ever to the average investor, but the entire financial services landscape continues to become more competitive by the day.

By focusing on the following key trends, you can better differentiate yourself as a trustworthy financial partner—while preparing your firm to attract the next generation of wealth builders.

Financial Education

A lack of financial literacy continues to be a problem in America—leaving many investors searching far and wide for reputable sources of financial knowledge. With the rise of social media and online financial influencers (“Finfluencers”), it’s becoming more important than ever for you to take the extra time necessary to educate your clients and provide resources to help them better understand their financial standings.

The hard truth is, if you aren’t the one providing sound, unbiased advice and education, it’s possible your clients may turn to other sources who may not have their best interests at heart.

Personalized Investing and Client Experiences

Tech tools and automation have made it possible for modern advisors to scale their firms successfully while still maintaining a high-touch experience for clients. Moving into 2025, your clients and prospects will continue to expect an ultra-personalized experience—from your initial emails and phone calls to custom reports, tailored strategies, check-in emails, and more.

One reason why personalized investing is so important to investors today is, again, because of the sheer number of options available. Investors can use an online brokerage firm and begin investing tomorrow—but what they want from you is confirmation that their investment strategy aligns with their long-term goals.

More Services

For many advisors, your perceived value will likely be based more on how you help clients holistically than on achieving certain returns on investment.

If you aren’t already, consider incorporating more all-encompassing services like estate planning, tax planning, college planning, and more. Decisions in one area of your client’s financial life have the potential to impact others, meaning a piecemeal approach won’t serve their best interest.

Even if you aren’t a specialist in certain areas (like stock selection or estate planning), you can still serve as the quarterback of your client’s financial life to ensure all the pieces fit together nicely.

Emphasis on Risk Mitigation

Helping clients understand their unique tolerances for risk will continue to be a top value proposition in 2025 (and likely beyond). As you create conversations around risk, you can more effectively set expectations right from the start and wow prospects with your tailored reports and attention to detail.

ESG Investing

Environmental, social, and governance (ESG) investing continues to rise in popularity—with sustainable investments expected to rise 20% in the next five years. As investor interest in value-driven investing continues to grow, we expect more ESG-focused products and strategies will emerge.


How Technology Will Impact Wealth Management in 2025

Your firm can stay ahead of the trends shared above—but you’ll need to leverage the right tech tools to make it happen.

Personalization, for example, becomes more challenging to accomplish on your own when you don’t have a tech stack that supports scalability.

But if you incorporate tools that can quickly and effectively pull client data into custom reports, send automated emails or reminders, and otherwise help you personalize every touch point… then you’re going to be well-equipped to deliver on those evolving client expectations.

How to Prepare for the Future of Wealth Management

Now that we’ve covered what it’ll take to remain competitive in 2025 and deliver greater value to your clients, the question is… what should you do to prepare?

First and foremost, embrace the notion of being a perpetual, lifelong learner. Attending conferences like the Fearless Investing Summit, keeping up to date on your continuing education (CE) credits, and simply talking to industry peers and leaders will serve you well. If you find yourself struggling to break your latest growth plateau, look for inspiration and insights from those around you.

In addition, it’s critical to keep a close eye on your tech stack and ensure it remains up-to-date. New technology is evolving and emerging fast, but you’ll need to be careful and methodical about what you choose to incorporate into your firm. Find innovative partners who can integrate with your existing systems—they should be built to support and scale your growth (not hinder it).

If you’d like to learn more about Nitrogen is helping modern advisors embrace the future of wealth management, request a demo today.

Built Together: Our Gratitude for the Financial Advisors Who Inspire Us

At Nitrogen, we’re constantly inspired by the dedication, compassion, and impact that financial advisors bring to their work. Every day, advisors empower their clients to make informed decisions, navigate life’s complexities, and pursue financial well-being with confidence. It’s a partnership that goes beyond just software and services; it’s about building something meaningful together. Today, we’re taking a moment to share some of our favorite stories and reflections from our team on why we’re so grateful to be a part of the journey of tens of thousands of advisors around the country.


Micaela, SVP of Operations

“One of the uniquely beautiful things about serving in the wealth management space is the tight-knit community that persists year after year and decade after decade. One of my favorite things is connecting with the amazing financial advisors who have brought us along as long-term partners on their journey to empower the world to invest fearlessly, client after client, and year after year.”


Justin, Chief Product Officer

“As a values-driven company, we love recognizing those same principles in the advisory firms we serve. Abound Financial comes to mind — what a great culture of client-centric, values-aligned, good people who genuinely enjoy working together. We’re grateful to serve them and tens of thousands of other advisors out there who operate in the same way or aspire to.”


Monet, VP of Account Management

“Advisors truly wear so many hats, and that’s what drives us to keep improving our tools. Hearing how advisors use Nitrogen to provide reassurance during volatile markets inspires us to push even harder to refine what we offer. They’re not just tech users—they’re advocates, coaches, and trusted mentors to their clients. Being part of that journey is something I’m incredibly grateful for.”


Carly, Director of Account Management

“Meeting with our customers re-ignites my passion for Nitrogen. What excites me most is seeing how our technology complements the expertise of advisors who are deeply committed to their clients’ success. Advisors consistently show up with passion, making dreams a reality and helping clients achieve financial peace of mind amidst a world that is often uncertain.

The work they do isn’t easy, but their drive for growth and genuine care for their clients is what makes the difference. It’s inspiring to support professionals who put people first and make a lasting impact on the financial futures of individuals and families.

In my role at Nitrogen, I take the same approach—people first, with a genuine care and commitment to our customers’ growth and success.”


Max, Director of Solutions Consulting

“One standout customer that comes to mind is Farm Bureau, whose team brings such dedication and passion to their work. Collaborating with them has been a rewarding experience, as they consistently push for innovative solutions to better serve their clients. It’s partnerships like these that remind us why we do what we do—helping advisors deliver fearless, personalized advice every day.”


Dan, VP of Corporate Marketing

“When I think about the incredible advisors we have the privilege of working with here, so many stories come to mind. Take Aileen Grant, an advisor in Texas, who brings goodies for our team to enjoy at every Fearless Investing Summit — a meaningful gesture that shows just how thoughtful she is. Then there’s Glen Jackson, an advisor in Washington D.C., who frequently sends encouraging notes that brighten my day and is always quick to lift others up. Domenick D’Andrea and I speak at least weekly, exchanging ideas on how to enhance Nitrogen and discussing the latest in his business. And LeRoy Bizzel, who treats everyone he meets like an old friend, and is always ready to share a bit of inspiration. Then there are Neil and Adam Howard, who bring the fun side to the business — from gracious invitations to their home to each year taking me for a spin in their latest sports car. They show that this industry can be as enjoyable as it is impactful. I could go on and on about the incredible advisors we work with daily and that go beyond just customer interactions; I count it a privilege to call them friends.”


Mitch, Managing Director

“One advisor story that sticks with me is from someone who shared how they used Nitrogen to build trust with new clients who were initially hesitant about financial planning. With the right tools, this advisor could demonstrate clear, actionable steps toward their clients’ goals, which completely changed the relationship dynamic. They’ve since become one of their clients’ most trusted resources. Knowing that we play a small part in these transformations makes all the hard work worth it.”


Stephanie, Senior Advisor Coach

“Before I started here, I knew very little about investing or how advisors serve their clients. But after working with hundreds of advisors over the years, I’ve gained so much more perspective around the importance of confidently investing for the future and the impact of how much advisors care for their clients. I’m so grateful that I get a chance to serve and learn from advisors and contribute to their success and impact in even the smallest way.”


Alex, Managing Director

“I think of the advisors I’ve met who genuinely want to change the industry for the better. They don’t just want technology to improve efficiency; they want it to enhance every aspect of their client interactions. Partnering with advisors who are that passionate about what they do inspires us to keep innovating. We’re building for people who are reshaping what it means to be a financial advisor, and that drives us every day.”


Mark, Lead Product Manager

One of the best parts of my job is meeting with advisors and hearing how they’re using Nitrogen. They’re candid with their feedback, which is invaluable. We once had an advisor point out a small feature improvement that hadn’t occurred to us, but it ended up making a huge difference in how they could manage client interactions. That feedback loop is what makes Nitrogen so advisor-centered — we’re building solutions with advisors, not just for them.


Gratitude for the Journey Ahead

As we look to the future, we’re deeply grateful for the financial advisors who inspire us, challenge us, and partner with us in our mission. It’s their feedback and dedication that drive us to create solutions that genuinely support their goals. Building Nitrogen together with advisors has been an incredibly rewarding journey, and we’re excited to continue innovating alongside them.

What Happened in 2024? A Look Back at the Biggest Wealth Management News This Year

It’s hard to believe that 2024 is quickly coming to an end. Now, as we prepare for a new year ahead, it’s the perfect time to reflect on the pivotal moments that shaped the wealth management industry over these past months. 

From exciting mergers to the continued rise of artificial intelligence (particularly in the finance space), this year brought about important shifts that could continue impacting our industry in 2025 and beyond.

Below, we’ve gathered and summarized what we think are the 10 most significant stories of the year in the wealth management industry.

Major CEOs exited their positions

This year, we saw a wave of leadership shake-ups and changes from some of the industry’s largest institutions. Starting off in January, Bill Crager announced his plans to step down as Envestnet’s CEO after spending more than two decades at the company. As of April, he has transitioned into a Senior Advisor role and will continue working more closely with clients and partner relationships, according to the press release.

In April, Ron “Omani” Carson announced his departure from Carson Wealth Group, which had been acquired by Bain Capital in 2021. Former LPL CIO Burt White stepped in and continues serving as Carson Wealth’s new CEO.

Then in October, we were shocked to learn that former LPL CEO Dan Arnold was fired for violating the employees’ code of conduct. No additional information has been released about that situation, but the shake ups in powerful seats across the industry are still reverberating. 

The rise of AI in wealth management

It might come as no surprise that artificial intelligence took center stage this year—especially as more wealth management firms embraced AI-driven tools designed to enhance client interactions and boost operational efficiency. 

Platforms like Jump (an AI-driven note-taking app) are pushing the boundaries of what’s possible for advisors—like converting conversations into notes, tasks, and compliance-friendly records.

Read more about AI and wealth management here.

The first wave of SEC Marketing Rule violations

While the SEC’s New Marketing Rule went into effect in 2021, it looks like 2024 was the year the SEC started targeting out-of-compliance firms firmly. Across the industry, we saw our first real big wave of Marketing Rule violations—and it’s likely we’ll continue to see the SEC cracking down on violations into 2025 and beyond.

As RIAs continue testing the waters and implementing new policies and procedures to address these changes, compliance-focused tech tools like Testimonial IQ and WealthTender are gaining traction fast. 

Demographics are shifting

You’ve likely heard that the Great Wealth Transfer has already started—the period of time in which $84 trillion in wealth will trickle down from Baby Boomers to their Gen X and Millennial children or grandchildren. For financial advisors, preparing for this shift is paramount to attracting future wealth builders and investors. 

Another important demographic to continue addressing? Women, particularly those who outlive their spouses. Around 70% of women actually leave their financial advisor within a year of their spouse’s death, indicating that their previous advisor wasn’t meeting expectations.

Major industry mergers and acquisitions continued

In May, it was announced that Buckingham Strategic Wealth and Colony Group were merging. While certainly not the only acquisition announcement of 2024, this one was headline-worthy. Representing hundreds of billions in AUM and tens of thousands of clients, this merger made a big impact across the wealth management space. 

Read more about the merger here.

Clients are clear: Holistic planning is in

The next generation of investors grew up in a much different world than their parents and grandparents, and they expect their advisors to adapt their firm to meet their expectations. For example, younger clients expect a digitally driven client experience, as well as more holistic planning services (beyond portfolio management).

Plenty of surveys and studies have been conducted in recent years, including this report by Morningstar. The takeaway? As more options for DIYing investments become available and accessible to the masses, clients expect their advisors to help in other areas of their financial lives as well.

Robinhood buys TradePMR

In November, Robinhood certainly shook the finance world with news that it had negotiated a $300 million acquisition of TradePMR. This seemingly marked the consumer financial technology giant’s strategic pivot toward the wealth management and RIA markets. 

Advisors may want to watch closely as this acquisition unfolds—it could very well mark a new era of financial service offerings for investors (particularly those who prefer to begin with a DIY investment approach). 

Wealth management returns to working in-office

Several major firms, including Fidelity, Orion, and Altruist, made headlines when they instructed employees to officially return to the office in 2024. 

While some transitions were smoother than others, this shift in remote work policy follows suit with other large tech companies and corporations outside of the wealth management space.

Bain acquires Envestnet in multi-billion dollar deal

In perhaps one of the year’s largest WealthTech deals, Bain Capital acquired Envestnet in a multi-billion dollar deal this past September. As a take-private deal, this strategic move was done in an effort to further Envestnet’s mission of supporting RIAs with their growth and productivity goals.

Nitrogen’s Fearless Investing Summit revealed exciting updates

At this year’s annual Fearless Investing Summit, we unveiled our latest updates—showcasing the tech-driven tools advisors can leverage to deepen client relationships and streamline workflows. Among the highlights, we introduced enhanced functionality across the platform’s core products, including Risk Center, Planning Center, and Research Center.

Through our ongoing commitment to innovation, our goal is to help advisors simplify and streamline operations—all while delivering a more personalized experience that attracts and converts high-quality prospects into long-lasting clients.

From newsworthy changes in leadership to evolving client needs, 2024 appeared to be a year of transformation in the wealth management industry. At Nitrogen, we’re committed to empowering your firm with the tools and insights needed to thrive in a rapidly changing landscape. 

Learn more about how we can support your firm’s growth goals in 2025. Schedule a demo today to get started.

The Ultimate Guide to Cancelling a Timeshare: What Every Investor Needs to Know

Looking to get out of a timeshare contract? This comprehensive guide walks you through the entire timeshare cancellation process, from understanding your legal rights to executing a successful exit strategy.

Table of Contents

  1. Understanding Timeshare Contracts
  2. Legal Rights and Cooling-Off Periods
  3. Valid Reasons for Timeshare Cancellation
  4. Step-by-Step Cancellation Process
  5. Working with Exit Companies
  6. Common Pitfalls to Avoid
  7. Alternative Solutions
  8. FAQs

Understanding Timeshare Contracts

Timeshare contracts are legally binding agreements that can be complex and challenging to navigate. Before pursuing cancellation, it’s essential to understand the key components of your contract:

  • Ownership type (deeded vs. right-to-use)
  • Maintenance fee obligations
  • Contract duration
  • Transfer and resale rights
  • Cancellation clauses

Many timeshare owners find themselves surprised by rising maintenance fees and difficulty booking desired dates. Understanding your contract is the first step toward successful cancellation.

Legal Rights and Cooling-Off Periods

Most states provide a “cooling-off” period after signing a timeshare contract. During this time, you can cancel without penalty. Key points include:

  • Cooling-off periods typically range from 3-15 days
  • Some states offer extended periods for specific circumstances
  • Written notice is usually required
  • Delivery method requirements vary by state

State-Specific Cooling-Off Periods

  • Florida: 10 days
  • California: 7 days
  • Nevada: 5 days
  • Hawaii: 7 days

Valid Reasons for Timeshare Cancellation

Common legitimate reasons for timeshare cancellation include:

  1. Misrepresentation during the sales presentation
  2. Financial hardship
  3. Health issues preventing usage
  4. Significant fee increases
  5. Breach of contract by the resort
  6. Fraudulent practices
  7. Death of a co-owner

Documentation supporting these reasons strengthens your cancellation case.

Step-by-Step Cancellation Process

1. Review Your Contract

  • Locate your original contract
  • Identify cancellation clauses
  • Note any deadlines or requirements

2. Gather Documentation

  • Sales presentation materials
  • Communication with the resort
  • Financial records
  • Evidence of misrepresentation
  • Medical documentation (if applicable)

3. Write a Cancellation Letter

  • Include contract details
  • State clear reasons for cancellation
  • Request written confirmation
  • Send via certified mail

4. Follow Up

  • Document all communications
  • Keep delivery receipts
  • Monitor your credit report
  • Maintain detailed records

Working with Exit Companies

When considering a timeshare exit company:

Red Flags to Watch For:

  • Upfront fees without guarantees
  • Pressure tactics
  • Unrealistic promises
  • No physical business address
  • Limited or negative reviews

Legitimate Company Characteristics:

  • Transparent pricing
  • Written contracts
  • Clear timelines
  • Escrow payment options
  • Strong references
  • BBB accreditation

Common Pitfalls to Avoid

  1. Stopping maintenance payments without legal cancellation
  2. Falling for scam relief companies
  3. Signing over power of attorney without proper vetting
  4. Accepting verbal promises without written documentation
  5. Missing response deadlines
  6. Failing to document communications

Alternative Solutions

If cancellation isn’t possible, consider these alternatives:

  1. Resale Options
    • List on specialized timeshare resale sites
    • Work with licensed real estate agents
    • Consider timeshare resale companies
  2. Deed-Back Programs
    • Research resort-sponsored programs
    • Understand qualification requirements
    • Review all associated costs
  3. Rental Strategies
    • Cover maintenance fees through rentals
    • Use rental management companies
    • List on vacation rental platforms
  4. Donation Options
    • Evaluate legitimate charities
    • Understand tax implications
    • Verify organization credentials

Frequently Asked Questions

Q: Can I cancel my timeshare after the cooling-off period? A: Yes, but it may require proving misrepresentation, fraud, or other valid reasons for cancellation.

Q: Will cancellation affect my credit score? A: Proper legal cancellation shouldn’t impact your credit score. However, stopping payments without cancellation can damage your credit.

Q: How long does the cancellation process take? A: Timeline varies from 3-12 months depending on circumstances and resort cooperation.

Q: Can I sell my timeshare instead of canceling? A: Yes, but the resale market is challenging. Most timeshares sell for significantly less than the purchase price.

Q: Should I hire a lawyer for timeshare cancellation? A: Legal representation can be beneficial, especially for complex cases or when dealing with uncooperative resorts.

Conclusion

Timeshare cancellation requires careful planning, documentation, and often professional assistance. Understanding your rights and following proper procedures increases your chances of successful cancellation. Remember to:

  • Act quickly once you decide to cancel
  • Document everything
  • Research thoroughly before hiring help
  • Maintain payments until legally canceled
  • Seek professional advice when needed

Disclaimer: This guide provides general information and should not be considered legal advice. Consult with a qualified attorney for specific guidance regarding your situation.

Buying the Right Wealth Management Technology Partner: Why ‘Buying the Seller’ Matters for Financial Advisors

For financial advisors, any tool you bring into your practice is more than just software — it’s a long-term partner in your firm’s success. Whether you’re acquiring portfolio management tools, retirement planning tech, client engagement solutions, or risk assessment software, choosing a partner you can trust is as important as the product itself. After all, reliable software can only be built by a reliable company.

 

Why “Buying the Seller” Matters in WealthTech

The adage “Buy the seller” holds true — you trust the individual behind the product before trusting the product itself. You know the experience you’re going to receive when you walk into an Apple Store. You understand how the Ritz-Carlton is going to respond to a service request. You know the attention to detail and precision you can expect when you buy from Rolex. 

At this year’s Fearless Investing Summit, Rise Growth Partner’s Joe Duran shared, “A trustworthy brand delivers a promise that is consistently kept, again and again.” The same principle applies in SaaS: you’re not just buying software; you’re buying the values, stability, and track record of the company that built it. Your tech partner should not only support your current goals but also be invested in growing alongside you for years to come.

 

Trustworthy Software is Built to Last

How can you tell if a technology partner is built to stay? Here are three key questions to consider when evaluating long-term reliability:

  • Are they in it for the long haul? Look for companies with a history of sustainable, long-term growth over quick exits or speculative expansions.
  • How’s their track record? Metrics like historical uptime, transparency in operations, and reputation for reliability say a lot about stability.
  • Are they customer-centric? Companies truly invested in their clients’ success offer exceptional, consistent support and robust resources. They make it easy for you to succeed.

For instance, Nitrogen’s dedication to building a trustworthy business for financial advisors is reflected in key indicators:

  • Over a decade of service to tens of thousands of advisors nationwide.
  • 99% historical uptime and a transparent product roadmap that advisors trust.
  • An extensive learning library and dedicated customer support team designed to set you up for success.
  • Leadership with deep industry expertise and tenure, ensuring financial expertise and operational excellence guide every product decision.
  • Continuous innovation driven by advisor input – We prioritize feedback from advisors to shape our product roadmap and ensure our solutions evolve to meet real-world needs. Share your insights anytime at [email protected]—we’d love to hear from you!

 

Commitment to Innovation, Not Bolt-On Solutions

Unlike firms that rely on acquisitions to patch together technology stacks, Nitrogen is dedicated to developing its technology in-house and with trusted partners. This approach means our platform is built with integration and user experience as foundational pillars, not as afterthoughts. When companies rapidly acquire disparate technologies, they frequently struggle to offer a seamless experience, leaving advisors and their clients with disjointed workflows, compatibility issues, and frustration.

Financial advisors deserve better than the inefficiencies that come with hastily acquired software. By developing our tools in-house, we ensure that every feature works together, offering a streamlined and cohesive experience. Simply, it looks and feels the same across the platform, and that fosters advisor productivity, workflows you can count on, and client satisfaction.

Our dedication to innovative development reflects our commitment to providing a holistic, reliable, and future-ready platform that evolves with your needs — empowering you to deliver the best possible experience for your clients.

 

Stability is a Feature — the Most Important One

Just as you focus on building relationships with your clients, look for technology partners who prioritize relationships over quick wins. When it comes to mission-critical software, a stable, well-run company is the foundation of reliable, evolving solutions. At Nitrogen, we believe in a commitment to stability and growth, ensuring our advisors have the support they need to grow their businesses with confidence.

Choosing the right software partner means aligning with a company as dedicated to your long-term success as you are to your clients. So, when evaluating your options, remember that stability is a platform feature — and it’s one that truly matters.

When you partner with Nitrogen, you’re choosing technology that’s built to last, crafted in-house with your success in mind, and backed by a team committed to your firm’s long-term growth. Experience the difference that trusted technology can make in your practice. 

Schedule a demo with Nitrogen today and discover how a true wealthtech partner can help you elevate your client experience and drive meaningful growth.

Top Questions Financial Advisors Ask About Nitrogen

When financial advisors seek a powerful tool for risk tolerance, client engagement, and business growth, they turn to Nitrogen. Here’s a breakdown of the most frequently asked questions to help you understand how Nitrogen can benefit your wealth management firm.


What Is Nitrogen?

Nitrogen (formerly Riskalyze) focuses on advisor growth and engagement. Nitrogen offers a broader set of award-winning solutions, including risk assessment, investment analytics, retirement planning, compliance, marketing tools, and more. While Riskalyze pioneered risk tolerance with the Risk Number®, the company grew to 30,000+ financial professionals and rebranded to Nitrogen in 2023. Nitrogen expanded the product suite through in-house development and now provides advisors with advanced capabilities to deepen relationships and fuel business growth.

How Does Nitrogen Measure and Communicate Client Risk?

At the core of Nitrogen is the Risk Number®, a precise measure of client risk tolerance. Unlike traditional providers, Nitrogen uses security-level risk assessments, allowing advisors to capture detailed risk profiles for each client and communicate these effectively through client-facing visuals. After all, just because Tesla is in the automotive sector doesn’t mean it carries the same risk as every other car company!

What Client Engagement Tools Does Nitrogen Offer?

Nitrogen’s client engagement features are purpose-built and integrated across the platform to help advisors nurture client relationships. These tools enable proactive client check-ins, deliver valuable insights, and provide timely updates. Additionally, Marketing Center offers pre-made content, making client and prospect outreach effortless and effective.

Can Nitrogen Integrate with Other Tools in My Tech Stack?

Yes! Nitrogen offers over 40 integrations and easily integrates with custodians, CRMs, financial planning tools, portfolio management platforms, and more. This interoperability streamlines workflows, allowing advisors to leverage Nitrogen alongside their favorite software tools. Explore our full list of integration partners here

How Does Nitrogen Scale for Larger Teams?

Nitrogen’s Team Solutions are built to support advisory firms of all sizes. Five of the top ten Barron’s firms use Nitrogen and the company supports multiple firms with over 1,000 advisors. With features like centralized reporting and customizable permissions, Nitrogen adapts to the needs of both boutique firms and large organizations. Nitrogen’s Command Center is the hub for firmwide deployment.

What Are the Benefits of Nitrogen’s Marketing Center?

Nitrogen’s Marketing Center provides ready-to-use content to support client acquisition and retention. Advisors gain access to over 85 educational resources, social media templates, and newsletters, ensuring they stay top-of-mind with prospects and clients. Additionally, Marketing Center offers Nitrogen AI for easy content and image generation. 

How Does Nitrogen Help Advisors Show Value to Clients?

Nitrogen offers tools like Reports Builder, Retirement Maps, Check-Ins, and many other features to demonstrate advisor value. Advisors around the country love the client-facing visuals to showcase the impact of their work.

What Support Resources Are Available for New Advisors?

Nitrogen offers robust onboarding and support. Advisors have access to one-on-one coaching, live chat, a customer resource center, and our Customer Success team, which provides ongoing assistance and best practice training. 

What Are Nitrogen’s Pricing Options?

Nitrogen is available at different price points to fit both individual advisors and large firms. From entry-level plans to comprehensive team solutions, Nitrogen’s flexible pricing accommodates practices of all sizes.

How Does Nitrogen Ensure Data Security and Compliance?

Nitrogen prioritizes data security through encryption and compliance with industry and federal standards. Advisors can engage clients with confidence, knowing their data is secure. To learn more, visit our Security and Trust Center

How does Nitrogen help advisors improve client retention?

Nitrogen is designed to foster proactive communication with clients. Advisors can set up automated check-ins, offer timely portfolio insights, and stay connected with clients, all of which help reinforce relationships and support retention.

What kind of ROI can advisors expect from using Nitrogen?

Advisors see ROI through improved client satisfaction, growth in AUM, and time savings. By reducing time spent on manual risk assessments and client engagement, Nitrogen helps advisors focus more on high-impact activities, directly supporting business growth. We’re so confident, we’ve set up multiple ROI calculators here based on real results with the advisors we serve. 

Is Nitrogen customizable for different advisor needs and preferences?

Nitrogen offers customizable features to suit different advisor approaches. From setting up risk profiles that match a firm’s philosophy to choosing engagement tools that align with communication styles, advisors can tailor Nitrogen to their specific practice needs.

What types of client reporting are available through Nitrogen?

Nitrogen provides clear, client-friendly reports that demonstrate portfolio alignment with client risk tolerance. Advisors can customize these reports via Reports Builder to highlight key metrics and insights, making it easy for clients to understand their portfolio’s performance and alignment with their goals.

How can Nitrogen support compliance with industry regulations?

Nitrogen includes features designed to support regulatory compliance, such as documentation for risk assessments and client interactions. Advisors have peace of mind knowing that Nitrogen’s reporting and tracking tools meet industry standards.

How can Nitrogen different from Morningstar?

Nitrogen sets itself apart from Morningstar in several key ways. While Morningstar is well-known for its financial data and research, Nitrogen focuses on providing purpose-built tools that support advisors in real-time client engagement and growth. Nitrogen pulls data from a diverse range of data providers, enabling advisors to work with highly accurate, actionable insights. Unlike Morningstar Risk, we measure risk at the security level, giving a more precise picture of each portfolio’s risk profile. And because all of Nitrogen’s technology is developed in-house—rather than acquired—our platform offers a seamless, fully integrated experience designed specifically for financial advisors and their clients.

How can Nitrogen different from Stratifi?

Nitrogen is the award-winning, industry leader in risk assessment and client engagement, trusted by thousands of advisors across the country. Unlike Stratifi, which has low market share and limited advisor adoption, Nitrogen has established a strong reputation for system reliability and innovation. Nitrogen’s platform provides security-level risk measurement for precise portfolio analysis, coupled with robust client engagement tools to deepen advisor-client relationships. Stratifi’s platform, on the other hand, offers limited integrations, which can disrupt workflow efficiency and flexibility. Additionally, with fewer advisors relying on Stratifi, questions around its long-term viability persist, making Nitrogen the more dependable choice. Nitrogen’s in-house development approach ensures seamless, user-focused functionality, making it the trusted solution for advisors looking for both stability and growth.

How can Nitrogen different from Orion Risk/HiddenLevers?

Nitrogen stands out from Orion Risk/Hidden Levers by delivering a purpose-built, advisor-centric approach to client engagement and growth. While Orion Risk/Hidden Levers provide basic risk analytics, Nitrogen goes a step further by integrating risk tolerance with client engagement tools designed to support proactive advisor-client relationships. Our platform uses security-level risk assessment, giving advisors a detailed, precise view of risk that captures the nuances of each client’s portfolio. Additionally, all of Nitrogen’s features are developed in-house, ensuring a cohesive, seamless experience that’s free from the patchwork feel of acquired technology. This streamlined approach helps advisors engage clients, build trust, and create strategies with more clarity and confidence.


Learn More About Nitrogen

Ready to explore how Nitrogen can elevate your practice? Reach out for a demo or contact our team to see how Nitrogen can drive growth, improve client engagement, and streamline your firm. You can schedule time here