Our NPS Score Is In—And It’s Worth Sharing

The best way for a software platform to improve is by listening to the people who matter most—its customers. Here at Nitrogen, that belief is the foundation for why we recently conducted a Net Promoter Score (NPS) survey to understand how financial professionals feel about our platform. 

The results? A stellar NPS of 69, up from 62 in November—an achievement too good not to share.

To put that into perspective, an NPS above 20 is considered good, while anything above 70 is excellent. We’re knocking on that ‘excellent’ door, and that’s thanks to the financial professionals who trust Nitrogen to power their growth.

Why NPS Matters

For those unfamiliar, NPS is a simple but powerful way to measure customer loyalty. It asks one key question:

How likely are you to recommend our product or service to a colleague?

Responses range from 0 to 10, categorizing respondents as:

• Promoters (9-10): Enthusiastic advocates who love the product.
  
• Passives (7-8): Satisfied but not as vocal.
  
• Detractors (0-6): Unhappy users who may cancel or discourage others from signing up.
  

An NPS score is calculated by subtracting the percentage of detractors from promoters. It’s a clear signal of how customers feel about a company—and for us, the upward trend is a sign that we’re on the right path.

And we don’t run an NPS survey to check a box. As Justin Boatman, Nitrogen’s Chief Product Officer, explains:

“The NPS survey is not just something we do to say that we do it; it truly guides our development decisions. Our senior leadership team pours through the feedback we receive, and we engage our entire organization with the responses—both good and bad.”

What Our Customers Are Saying

The latest survey brought in some incredible feedback, reinforcing the real impact Nitrogen has on advisors’ businesses. Advisors praised our intuitive platform, strong risk analysis tools, and the measurable difference Nitrogen makes in their client relationships.

For Gabe, Advisor from CA, Nitrogen’s ability to compare risk tolerance with portfolios has made winning business effortless:

“It’s the easiest thing in the world to win business by comparing their risk tolerance to their existing portfolio and then comparing that portfolio to one you’ve designed specific to their score. It’s literally shooting fish in a barrel.”

Financial professionals also emphasized how Nitrogen fosters deeper client engagement. Thomas, Advisor from DE, shared:

“It’s the best tool in our tech stack to really engage a client in who they really are as investors. No other piece of technology comes close to the results we’ve gotten by using it.”

And for Cynthia, Advisor from OR, Nitrogen has been instrumental in expanding client relationships:

“The side-by-side comparison has helped me win over more full wallet share than any other tool at my disposal so far.”

Turning Feedback Into Action

Listening to financial professionals is at the heart of everything we do. As Justin Boatman puts it:

“There’s nothing we appreciate more than when the advisors who love using Nitrogen take the time to share their ideas about how to make the platform even better. Delighting those customers with results has become a core principle that guides our team.”

Constructive feedback is just as valuable as praise—it helps us refine and improve Nitrogen in ways that directly benefit the advisors who use it daily. 

Whether it’s enhancing risk analysis tools, streamlining workflows, or introducing new features, every piece of feedback helps shape our roadmap.

Why Feedback Matters for Every Business

Running an NPS survey isn’t just about getting a score—it’s about fostering stronger client relationships, increasing retention, and even generating referrals. Advisors who truly value a platform or service become its greatest advocates.

Just as we use NPS to shape and improve Nitrogen, financial professionals can use it to better understand their own clients. Regularly measuring your clients’ sentiment can reveal opportunities to enhance service and even identify your most enthusiastic advocates—the ones most likely to refer new business your way.

We’re grateful for the financial professionals who took the time to share their thoughts with us. Your feedback fuels our innovation, and we’re committed to making Nitrogen the best possible platform for your success.

We want to help you and your business grow too. Click here to take an interactive tour and see what Nitrogen is all about.