Elevate Your Distribution with Nitrogen for Asset Managers

There’s no alpha in guesswork. Drive success with intelligent asset distribution that enhances advisor engagement, scales visibility, and delivers data-driven insights. Showcase your products to over 30,000 financial professionals, making them easier to adopt and positioning them for maximum impact.

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Why Nitrogen for Asset Managers?

Nitrogen enables asset managers to boost advisor engagement and expand market reach. Seamlessly integrate your products into the Nitrogen platform and access deep insights to refine strategies and optimize distribution. Transform how you reach, engage, and grow with Nitrogen.

  • Maximize Advisor Engagement: Increase visibility and adoption of your products by making them easily accessible to over 30,000 financial professionals within Nitrogen’s platform, complete with Risk Numbers that build advisor confidence.
  • Data-Driven Growth: Gain powerful insights with detailed reports on advisor behavior, wallet share, proposal trends, and more, enabling you to refine distribution strategies and identify growth opportunities.
  • Scalable Promotional Support: Leverage Nitrogen’s trusted Risk Number®, GPA, and a suite of investment metrics in your marketing, reinforcing the value of your products with advisors and clients alike. Collaborate on co-hosted webinars, dedicated webpages, and joint case studies to showcase the success of your products and engage advisors at scale.
  • In-Platform Visibility: Be featured in Nitrogen’s model marketplace, the Partner Store, Discovery, and as a default model partner, ensuring your products are top of mind for advisors actively searching for solutions.

Unlock Powerful Tools for Strategic Growth

Nitrogen for Asset Managers delivers the features you need to enhance visibility, drive advisor engagement, and optimize your distribution strategy. From in-depth performance analytics to targeted marketing solutions, every feature is designed to fuel your success.

Visibility & Engagement

Showcase your investment products directly within Nitrogen’s platform, giving you prime visibility to over 30,000 financial professionals. Assigned Risk Numbers and GPA metrics enhance trust and make your models easier to adopt.

Performance Analytics

Gain access to datasets that track how your products are used by advisors. See trends in advisor behavior, proposal usage, and product penetration for better-informed decisions.

Marketing & Sales Enablement

Empower your marketing with co-hosted webinars, guest content, and joint case studies to reach a broader audience. Use Nitrogen’s trusted Risk Number and GPA metrics to build credibility in all your promotional materials.

Credibility with Trusted Branding

Use the Risk Number®, GPA, and Nitrogen trademarks to amplify your message. Access design assets to create polished, professional materials that stand out and inspire confidence with advisors.

Nitrogen Licenses

With Nitrogen licenses, you don’t just tell advisors about your investment products—you show them. Seamlessly integrate your offerings into the platform they trust, making it easier for advisors to adopt and engage with your solutions.

Fearless Investing Summit

Take your brand further with exclusive sponsorship discounts at the Fearless Investing Summit, attended by over 1,000 advisors each year. Gain exposure and thought leadership positioning at one of the most influential events in the industry.

Engage Advisors. Expand Your Reach.

Unlock unprecedented visibility for your funds and models within Nitrogen’s platform, trusted by thousands of advisors across the country. Nitrogen for Asset Managers empowers asset managers with actionable insights and a direct line to engaged advisors, ensuring your products are not only seen but adopted.

  • Showcase your products and models directly to advisors through Nitrogen’s network.

  • Leverage Risk Numbers and GPA metrics to build advisor trust and confidence.

  • Maximize engagement by featuring your products in Nitrogen’s model marketplace.

Unparalleled Insights to Drive Your Strategy

See the full picture, clearly. Nitrogen gives you the data you need to drive smarter decisions and deeper advisor connections.

  • Platform Metrics: Know your total assets, shares, and advisor engagement at a glance.

  • Advisor Insights: Understand wallet share, assets per advisor, and growth opportunities by quartile.

  • Proposal Trends: Track how advisors are using your products—and where they’re not.

  • Competitor Data: See where you stand and where you can win.

Maximize Your Reach with Tailored Marketing Support

Nitrogen offers joint marketing opportunities to help you scale your reach with credibility. From co-hosted webinars to joint case studies, align your marketing with Nitrogen’s powerful Risk Number messaging to boost advisor confidence and drive adoption, including:

  • Brand Power & Design Assets: Leverage Nitrogen trademarks like Risk Number® and GPA, and access professional design assets to enhance your campaigns.

  • Online & Webinar Visibility: Feature your own dedicated page on the Nitrogen website and host webinars marketed directly to our advisor base.

  • Event Sponsorship Benefits: Enjoy priority access and exclusive discounts for Nitrogen event sponsorships.

See All Asset Manager Offerings

Explore our Asset Manager Packages

Strategy Standard

Place your strategy, model, or SMA directly into the #1 proposal solution for advisors. You provide performance data, and we’ll assign proprietary analytics like the Risk Number®.

Strategy Plus

Add more strategies and take distribution to the next level with a dedicated page in our Partner Store and exclusive event sponsorship opportunities.

Model Standard

Make your funds stand out by offering a model series in Nitrogen’s Partner Store, allowing advisors to subscribe and get updates as they manage their client assets.

Model Plus

Take your reach to the next level with exclusive event sponsorship opportunities, dedicated software licenses, and hands-on partnership with Nitrogen’s marketing staff.

Request information on Nitrogen for Asset Managers

Discover how Nitrogen can help you amplify your reach, engage advisors, and drive results. Request more information and a Nitrogen expert will be in touch to discuss your unique goals.