Wealth Management News: June 2025
June was heating up with fresh momentum in Fintech. From deepening AI integrations to bold strategic plays and leadership shake-ups, the pace of innovation feels like it’s only picking up. Here’s your recap of the key moves and headlines from June 2025.
PreciseFP and FinMate AI Launch New Integration
What Happened:
PreciseFP has integrated with FinMate AI to create data flow from client discovery meetings directly into financial planning tools like eMoney, RightCapital, and MoneyGuidePro. FinMate’s AI captures key client data during conversations and automatically transfers that data through PreciseFP.
Why It Matters:
This integration significantly reduces friction in the financial planning process, allowing advisors to move faster from conversation to actionable plans. By automating the capture and transfer of client information, advisors can ideally deliver more personalized and timely advice. In turn, they can improve client engagement and free up time to focus on high-value relationship building instead of back-office tasks.
CFP Board Launches AI-Powered Exam Prep App
What Happened:
The CFP Board has launched the CFP® Exam Practice App, its official, AI-powered exam prep tool designed to help candidates prepare for the CFP® exam. Available via mobile or desktop, the app offers personalized quizzes, performance tracking, and detailed feedback. It’s available as of May 12 to all CFP Board account holders.
Why It Matters:
This new platform looks to modernize how candidates prepare for CFP® certification by combining convenience with intelligent study tools. By offering real-time insights and personalized learning paths, the app will help users focus on their weak spots, manage their time more effectively, and build exam-day confidence, ultimately supporting a smoother path to certification.
Altruist Launches an Updated Brand
What Happened:
Altruist, the digital-first custodian founded by Jason Wenk in 2018, has launched a comprehensive brand identity refresh. Along with new colors and logo, the firm has also refreshed its messaging with a focus on relationship-driven, advisor-first positioning.
Why It Matters:
Since its beginnings, Altruist has been recognized as a leader in the industry for its design and differentiation of its platform from legacy custodians. Now serving close to 5,000 advisors, the firm has taken its brand and refreshed it, without losing the core sense of the company’s mission. Wenk has always shown a willingness to go against the grain and do things differently than custodians like Schwab and Fidelity, and the latest brand update continues that streak in a meaningful way.
SEC Drops Proposals
What Happened:
The SEC has dropped over a dozen proposed rules that would have significantly increased regulatory requirements for advisors. These proposals, touching on cybersecurity, artificial intelligence, outsourcing, and custody, had sparked concern about burdensome rules
Why It Matters:
The withdrawal signals a dramatic shift in the SEC’s attitude toward advisor regulation. It effectively hits pause on a wave of proposed oversight that many in the industry saw as too much. For advisors, it temporarily eases pressure around compliance with new AI, outsourcing, and custody rules. But it also creates fresh uncertainty: what will the regulatory climate look like a year from now? Right now, no one is quite sure.
Nitrogen Founder Launches New Startup
What Happened:
Aaron Klein, founder and former CEO of Nitrogen, is back with a new Fintech startup. This time around, the company is called Contio and it’s being positioned as a “Meeting OS” to help firms run tighter, more purposeful meetings. Klein announced over $5 million in initial funding, largely from other Fintech stalwarts, such as Eric Clarke, Steve Lockshin, and Ric Edelman.
Why It Matters:
As Klein himself has reiterated during the media unveiling of Contio, he wants to “kill broken meetings.” The app is currently in beta, and it will plug into an advisor’s existing calendar and work with all their meeting platforms, like Zoom or Microsoft Teams. As every advisor stuck in hours of meetings each day knows, it can be difficult to ensure each one is driven by meaning and effectiveness. That becomes especially true for larger organizations where internal meetings can lead to operational inefficiency. We know firsthand the impact Klein can have on revolutionizing a software category, and we’re thrilled to watch his new startup progress.
Betterment Acquires Rowboat to Boost Direct Indexing
What Happened:
Betterment has acquired Rowboat Advisors, a portfolio optimization software firm specializing in tax efficiency and direct indexing. The acquisition hopes to strengthen Betterment Advisor Solutions by adding advanced tax tools, single-stock portfolio support, and the foundation for full direct indexing capabilities launching in 2026. Rowboat founder Iraklis Kourtidis will join Betterment as VP of portfolio management.
Why It Matters:
This move positions Betterment to serve more complex, up-market client needs by giving advisors greater control and transparency over portfolio construction and tax strategy. For the 600 RIAs on its platform, Betterment’s integration of Rowboat’s tools means enhanced flexibility, tax-aware transitions, and improved customization.
Quinn Emerges from Stealth to Scale AI-Driven Advice
What Happened:
Quinn, a new AI-powered financial planning platform, has launched out of stealth with an $11 million seed round led by Viola Fintech. Designed to integrate directly into financial institutions’ platforms, Quinn delivers personalized, real-time financial advice at scale, breaking the traditional 1:100 advisor-to-client ratio.
Why It Matters:
Quinn says it wants to reimagine how financial advice is delivered, using AI to democratize access and significantly expand advisor capacity. By automating onboarding, plan generation, and personalized recommendations, Quinn enables firms to reach more clients with high-quality advice, boosting productivity and engagement. There’s a lot of competition now among Fintechs looking to make financial planning accessible, scalable, and embedded into everyday banking experiences. Quinn’s large seed round may give it a leg up on its competitors.
Elon Musk’s X Expands into Fintech Frontier
What Happened:
Elon Musk’s platform X (formerly Twitter) is expanding into financial technology with the upcoming launch of “X Money,” a Visa-partnered digital wallet, alongside planned investment, trading, and debit/credit card services. These moves aim to transform X into the “super app” that Musk has long said he wants to build, combining social media and financial services in one place.
Why It Matters:
By embedding payments, peer-to-peer transfers, investing, and banking tools into its platform, X aims to create deeper daily engagement, open new revenue streams, and compete with financial apps like Venmo or Cash App. However, the company faces significant regulatory scrutiny, reputational challenges, and content moderation issues, making this evolution both ambitious and complex.
Conquest Planning Raises $80M to Fuel U.S. Expansion
What Happened:
Conquest Planning, a Canadian fintech platform known for its AI-driven financial planning engine, has raised $80 million in Series B funding. Led by Goldman Sachs Alternatives, the round also includes investments from Citi Ventures, USAA, TIAA Ventures, and others. The funding will accelerate Conquest’s expansion into the U.S. and UK markets and enhance its flagship AI tool, the Strategic Advice Manager (SAM), which generates thousands of real-time planning scenarios.
Why It Matters:
With over 60% market share in Canada and more than 1,000 firms already using its platform, Conquest is positioned to compete with legacy players like eMoney and MoneyGuidePro in its pursuit to reshape financial planning in the United States through hyper-personalized, scalable AI. This new capital not only fuels international growth but also underscores increasing demand for intelligent planning solutions that empower advisors to deliver expert guidance at scale.