
Press Release: Kingsview Partners Rolls out Nitrogen Firmwide to Measure Client Risk and Quantify Suitability
With client acquisition, trusted service, and retention at the forefront, Kingsview deploys Nitrogen to all 40 offices.
AUBURN, CALIFORNIA — September 23, 2022—Nitrogen, formerly Riskalyze, today announced Kingsview Partners, a full-service, fee-based investment advisory firm, will deploy Nitrogen across all 40 of their U.S. office locations. Kingsview selected Nitrogen for its best-of-breed risk analytics, which supports clients as they seek to meet their financial goals with appropriate investment allocations.
With uncertainty and volatility blanketing the markets over the past two years, Kingsview found it imperative to supplement its comprehensive suite of services, which encompass estate, retirement, and tax planning.
“We chose Nitrogen to complement our advisors as they select investments for their clients. The power of Nitrogen is the visualization of risk, which helps remove uncertainty about suitability,” said Sean McGillivray, Chief Executive Officer at Kingsview Partners. “Nitrogen’s technology empowers our advisors to build client portfolios that better align with a client’s risk tolerance and investment objectives. Nitrogen has proven itself an industry leader in risk assessment and a fantastic partner to the advisor.”
Kingsview’s rollout of Nitrogen comes on the heels of the launch of Nitrogen Ultimate, which couples the power of firmwide risk alignment with next-generation compliance analytics for registered investment advisors (RIAs) and independent broker-dealers (IBDs).
“Superior risk analytics should be table stakes for all investors, and Kingsview is at the forefront of equipping their advisors with differentiating technology that drives value for their clients,” said Aaron Klein, CEO at Nitrogen. “Our platform has proven to drive a powerful and consistent client engagement process at scale within firms, supporting accelerated client acquisition and strong client retention. We’re thrilled to stand behind an amazing firm like Kingsview with the tools they need to grow and serve clients at a differentiated level.“
As a result of the partnership, Kingsview’s separately managed accounts (SMA) strategies will be available through the Nitrogen Partner Store.
To learn more about Nitrogen’s firmwide offerings, go to nitrogenwealth.com.
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Nitrogen is the company that invented the Risk Number®, which powers the world’s first Risk Alignment Platform and was built on top of a Nobel Prize-winning academic framework. Advisors, broker-dealers, RIAs and asset managers use the Nitrogen platform to create alignment between clients and portfolios, leverage sophisticated analytics to increase the quality of their advice, automate client engagement, and more — all with the mission of empowering the world to invest fearlessly. To learn more, visit nitrogenwealth.com.
About Kingsview Partners
Kingsview Partners is an independent fiduciary advisory firm catering to a discerning investor who understands the value of a comprehensive financial solution. Our innovative, curated approach to investing features a team of experts working in lockstep and combining personalized attention to detail with a broad-ranging menu of services and cutting-edge technology.
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