An introduction to marketing your new business

As you embark on the exciting journey of starting a new independent wealth management firm, one of the critical aspects of your success will be effectively marketing your new venture. 

• When it comes to marketing, many advisors new to independence underestimate the amount of work involved. 
• From lead generation to automation and technology, there are several aspects of marketing that need to be taken into consideration.
• This introduction contains essential insights and strategies to navigate the world of marketing and attract clients to your business.