Design resources
This is your home base for downloading the graphic assets you need to represent the Nitrogen brand.
The Nitrogen logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication.
Building on the attributes of the Nitrogen brand, our mark is a strong and versatile shape and a clever nod to the company's origins.
This mark was inspired by fractals, an ever-expanding geometry with an ever-unfolding scale, despite constraints. The Nitrogen mark conveys a sense of sophistication and technical expertise, while also expressing the idea of collaboration and partnership.
Color
Color distinguishes the Nitrogen brand, adding meaning, energy, and depth to our identity. Use color appropriately through all expressions of our brand to enforce a consistent and recognizable brand experience.
Primary Palette
- Night Sky#2B3161
- Fearless Purple#6941C7
- Paper#F7F6F0
Secondary Palette
- Sky#C3DEFF
- Parchment#E7E2D3
- Lime#D1F56A
- Gold#C2A884
- Money#008080
Typography plays an essential role in our visual identity, lending form and flavor to our words. Use typography consistently and with intention to preserve proper hierarchy and reinforce our recognizability and distinction.
Our primary typeface, Nib, is a premium font. Please reach out to our design team to obtain it. Our secondary font, Figtree, is available for free on Google Fonts.
- Family
- Nib
- Weight
- Regular
- Case
- Title Case
- Family
- Figtree
- Weight
- Bold
- Case
- All Caps
- Family
- Figtree
- Weight
- Regular
- Case
- Sentence Case
The Risk Number is the heart of our movement. It’s intentionally white-labeled and designed to complement any wealth management brand. Just a blank slate for empowering fearless investing. Please do not change the colors or fonts of the Risk Number.
Inspo
Our brand in action
Downloads
| File Name | Last Update | Description | |
|---|---|---|---|
| All Logos | 5/8/23 | Zipped file of all Nitrogen logos |  |
| Full color logo | 5/8/23 | Go-to logo for a light colored background | |
| Reversed logo | 5/8/23 | Go-to logo for a dark colored background | |
| One color logo light | 5/8/23 | Paper colored logo | |
| One color logo dark | 5/8/23 | Night Sky colored logo | |
| All logo marks | 5/8/23 | Zipped file of all Nitrogen logo marks | |
| Gold logo mark | 5/8/23 | Nitrogen brand mark in Gold | |
| Night Sky logo mark | 5/8/23 | Nitrogen brand mark in Night Sky | |
| Fearless Purple logo mark | 5/8/23 | Nitrogen brand mark in Fearless Purple | |
| Paper logo mark | 5/8/23 | Nitrogen brand mark in Paper | |
| Risk Numbers | 5/8/23 | Zipped file of all Risk Numbers | |
| Riskalyze GPA® | 5/8/23 | Zipped file of all Riskalyze GPAs® | |
ASK OUR DESIGN TEAM
Need additional assets?
Have brand questions?
Reach out to our design team, and we’d be happy to help