12 Productivity Hacks for Advisors Facing the Summer Slump

The summer months are often slow for financial advisors – tax season has past, clients are busy enjoying their vacations, and suddenly, you’re left with extra time to tackle all the to-dos that have been pushed to the side throughout the year. But where do you begin?

To help you make the most of your newfound time, we’ve put together a quick guide to staying productive and growth-focused during the summertime. Read on to explore our top tips for productivity, marketing, client relationship, and more.

How Can Financial Advisors Stay Productive During the Slow Summer Months?

Staying productive during the slower summer months ensures that you maintain momentum and continue to provide value to your clients. While it may be tempting to cut the office hours short, this period can be used to improve your practice, develop new skills, and set the stage for a successful end-of-year push.

3 Summer Productivity Tips for Advisors

• Stick to a schedule. Give some structure to your more open days by setting aside times for specific areas of focus. You might set schedule time to work on marketing on Tuesday afternoons, or block off Friday mornings for catching up on emails.
• Set a few short-term goals. For example, you could dedicate the month of August to reviewing and updating client profiles in your CRM. 
• Consider growing your skillset. Professional development for financial advisors never ends – and there’s always a new skill you can learn. Consider whether now would be a good time to start working toward that extra designation or earning a new certificate. 

Related: 3 Ways Financial Advisors Can Maintain Work-Life Balance

What are Effective Marketing Strategies for Financial Advisors in the Summer?

Effective marketing strategies can help maintain visibility and engagement with your clients and prospects. By leveraging these slower months to refine and execute your marketing campaigns, you can set yourself up for successful client acquisition and retention in the last half of the year.

Click here to explore Nitrogen’s Marketing Center Solutions

3 Marketing Strategies for Financial Advisors in the Summer

• Leverage your social media. Forbes reports that 79% of younger Americans are getting financial advice from social media. If you’ve fallen behind on posting and engaging online, now is a great time to pick it back up. 
• Develop summer-specific marketing content. Think through what financial obstacles your prospects might be facing during this time of year, and how you can provide value to help them solve those challenges. For example, a guide to cutting costs during family vacation, or a checklist for making your home more energy efficient might be especially useful in the summer months.
• Consider launching a referral program. Use your extra time to create an email campaign encouraging clients to refer their friends and family members in need of financial planning advice.

Related: Boost Your Advisory Marketing with Wealth Management Webinars

How Can Advisors Use the Summer to Strengthen Client Relationships?

It’s no secret that clients want more communication from their advisors. Furthermore, ??regular and personalized interactions can lead to better client satisfaction and loyalty. From in-person interactions to digital communications, the summertime offers ample opportunities to build those connections. 

Related: Improve Your Client Experience With These Thoughtful Engagement Strategies

3 Tips for Strengthening Client Relationships During the Summer

• Host summer events, workshops, or webinars. You can organize social events, financial planning workshops, or virtual webinars on relevant financial topics to educate and engage clients.
• Send timely and personalized messages to their inboxes. With client engagement tools like Nitrogen, you can automatically wish your clients a happy birthday, check in on how they’re feeling about their progress, and more. 
• Offer a mid-year check-in meeting. Consider asking clients if they’d like to schedule a mid-year check-in meeting to discuss their financial goals and any changes in their circumstances. This proactive approach can address concerns early and let them know you’re here if they need you.

How Can Financial Advisors Improve Their Online Presence During the Summer?

A strong online presence is essential for staying competitive in today’s digital world. By boosting your visibility online, you can reach more prospects, establish your firm as an authority in the financial space, and grow your network.

3 Strategies for Boosting Online Presence in the Summer

• Conduct a content audit. With a content audit, you can take stock of all the content you’ve already published, and update older assets to improve SEO rankings and relevance. 
• Dive into marketing analytics. The general rule of thumb is that goals should be both specific and measurable – if you haven’t already, now’s a great time to set up your Google Analytics account and start tracking your progress. 
• Embrace client testimonials and case studies. It’s time to finally get comfortable with the recent marketing rule updates. Consider requesting feedback or testimonials from clients, or even developing case studies you can use to add social proof to your website. 

Related: How Your RIA can Embrace the New SEC Marketing Rule

Summertime might be slow, but it doesn’t have to be unproductive. By focusing on productivity, marketing, client relationships, and online presence, you can turn the summer months into a period of growth for your book of business.

Keep Your Goals on Track with Nitrogen

Want to learn more about how Nitrogen’s tools can enhance your productivity and client engagement? Click here to schedule your free demo today.