SUCCESS STORY

Cetera Recognizes Nitrogen as a Must-Have Technology To Drive Their Growth

Cetera Financial Group has fully integrated Nitrogen's cutting-edge growth tools across its entire operation, setting a new benchmark in wealth management excellence.

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Cetera Growth Officer

Michael Chamberlain

Financial Professionals

+12,000

AUM

$190B

AUA

$475B

“If you’re looking for an amazing technology that has a high advisor adoption rate, frees advisors to do their jobs more effectively and efficiently, and bolsters client relationships, then 100%, you need Nitrogen. Nitrogen is a must-have tool for any firm. The technology is unbeatable, the tools are there, and the benefits are clear. The team at Nitrogen is super easy to work with and is always willing to help. The customer service at Nitrogen is second to none. I believe every advisory practice should have this at the firm level.”

— Michael Chamberlain, Cetera Advisors LLC Growth Officer

Renowned $353B AUA firm partners with Nitrogen to help advisors grow their businesses.

When Cetera rolled out Nitrogen as an external tool for advisors, Michael was thrilled. “Bringing in Nitrogen demonstrated our commitment to helping advisors grow their businesses with the right tech to support their practice and increase their efficiency. With Nitrogen,
we brought the best resources and technology to our advisors’ fingertips,” Michael said.

Michael first heard about Nitrogen when it was integrated into Cetera’s award-winning AdviceWorks® platform. Upon learning about the tool, Michael thought Nitrogen was an exciting concept and saw immediate value in using it for client relationships. Michael appreciates how Nitrogen helps to quantify risk tolerance, making it easier to understand investors’ psychology and decision-making process.

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