The 2025 Firm Growth Survey

Nitrogen’s 2025 Firm Growth Survey reveals a surprising disconnect: while many firms are expanding services to stand out, investors say they’re looking for something else—clearer communication, smarter tech, and risk alignment they can trust.

We surveyed 425 advisors and 1,000 investors to uncover what’s really driving growth for top-performing firms and what clients value most in today’s market. Whether you’re focused on client retention, lead generation, or scaling your firm, these insights provide clarity to grow with confidence.

Download the full report to see how your strategy compares and where the biggest opportunities are in 2025.