White Paper

The 2023 Firm Growth Survey

  • The reality is the majority of firms are not growing like they should. That’s why Nitrogen launched the industry’s first annual Growth Survey, probing the major differences between slow-growth and hyper-growth firms in the areas of technology, marketing, and client engagement.
  • While they identify the same challenges to growth, the behavior of hyper-growth firms differs significantly from that of slow-growth firms. Understanding these patterns is crucial for developing effective business strategies that lead to AUM growth.
  • This report explores three key areas where hyper-growth firms excel and highlights the strategies they employ to outshine their slow-growth counterparts: technology, marketing, and client engagement.
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