Priceless: The Language of Value
Fees are on sale. Should you join the discounters, or should you learn how to better communicate your value?
Invesco Global Consulting teamed up with political consultant and word specialist, Maslansky + Partners, for a 6-month study on what investors think. What do they value and how should their financial professionals respond? Do they want “low-cost” or “highvalue”? “A financial plan” or “financial planning”? “Discretionary accounts” or “financial professional-managed accounts”?
Watch the following webinar where we will dive into the study which included financial professional interviews, investor dial sessions and a survey of 1,000 North American investors. The research uncovered new “cries” from investors and resonating responses from financial professionals when defending, defining and delivering value.
Meet the speakers
Senior Director Consulting Development & Delivery, Invesco
Director of Channel Alliances at Nitrogen