Press Releases > Nitrogen | Press Release: Expands Investment In Enterprise Solutions

Nitrogen | Press Release: Expands Investment In Enterprise Solutions

We’ll always be passionate about working with individual advisors, but demand for the Risk Number in the enterprise space has warranted some key new investments. Read the press release below and full coverage by Diana Britton in WealthManagement.com.

Nitrogen Expands Its Investment In Enterprise Solutions for Broker-Dealers and Large RIAs With Key New Hires

New talent includes executives from Kestra Financial and Amazon Web Services who will focus on Nitrogen’s enterprise offering for large wealth management enterprises

AUBURN, Calif., Nov. 1, 2018 /PRNewswire/ — Nitrogen today announced the addition of two key executives that will expand its investment in enterprise solutions for large wealth management enterprises. The firm welcomes Dana Rhodes as managing director of enterprise solutions, and Justin Carapinha as director of demand generation. Both join as part of a broader set of investments the company is making in its enterprise solutions, enterprise product and enterprise implementation teams, which cater to the complex needs of broker-dealers and large RIAs.

As Nitrogen experienced rapid growth within the financial advisory space over the past seven years, the last eighteen months yielded a marked demand from enterprise customers, as they tapped Nitrogen to help them provide risk solutions to their large-scale networks of advisors.

An alumnus of Invesco and NFP, Dana Rhodes was most recently vice president of advisory services at Kestra Financial. As managing director of enterprise solutions at Nitrogen, she will oversee the development and design of enterprise advisory platforms for large wealth management clients.

She will work with managing director Patrick Hannon, who joined the Enterprise Solutions team from Advicent last year. Both Hannon and Rhodes were present at Nitrogen’s first-ever Institutional Partner Roundtable during the second-annual Nitrogen Fearless Investing Summit, which drew a large crowd of senior broker-dealer and RIA executives.

Justin Carapinha is director of demand generation. Formerly at Hewlett-Packard and Brocade, Carapinha most recently ran enterprise marketing for Amazon Web Services, the cloud services provider that constitutes almost all of the profitability of Amazon. Carapinha brings a wealth of knowledge for deploying the “Amazon playbook” of disruptive innovation to how Nitrogen will engage with enterprise clients and advisors alike.

“The addition of Dana and Justin is the culmination of a broader strategy to meet the increased demand we are seeing from our enterprise partners in the broker-dealer and RIA world,” said Aaron Klein, CEO at Nitrogen. “As Nitrogen continues to innovate for advisors and enterprises, we’re excited to have Justin and Dana join the team. By combining the connections, experience and track record of veterans both from financial services and technology, we’re taking a page from Amazon’s own playbook to continue delivering disruptive innovation to our wealth management enterprise partners.”

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About Nitrogen
Nitrogen is the company that invented the Risk Number®, which powers the world’s first Risk Alignment Platform, empowers advisors to automate client accounts with Autopilot, delivers the first risk-centric 401K experience with Nitrogen Retirement Solutions, and enables enterprises to develop real-time visibility, increase revenue, spot issues and navigate changing fiduciary rules with Compliance Cloud. Advisors, broker-dealers, RIAs, asset managers, custodians and clearing firms use the Nitrogen platform to empower the world to invest fearlessly. To learn more, visit Nitrogen.com.

FiComm Partners
Jessica Torchia
[email protected]

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