Riskalyze is now Nitrogen

We decided that it was time for our name to tell that broader story of who we are today, and who we will be in the future. And it all comes back to our mission. How can we truly empower the world to invest fearlessly, if there aren’t growing and thriving wealth management firms to serve them?

We believe the growth platform is that missing element in the wealth tech stack. Think about it this way — every firm starts with an asset platform to manage their assets; with a marketing process to bring leads through the door, and a CRM to ensure every client and prospect are accounted for.

But this piece in the middle — advisors have been trying to fill that hole for a long time. Some of them used Excel. Some of them used PowerPoint. Some used charting or analytics tools. Others tried to use comprehensive financial planning tools. There have been a lot of square pegs they’ve tried to shove into that round hole!

A purpose-built growth platform encompasses the set of tools that wealth management firms use to turn great fiduciary advisors into GROWTH ENGINES, without having to twist them into salespeople.

A purpose-built growth platform works hand in hand with your asset platform, your marketing, and your CRM to deliver the workflows, the analytics, and the insights to turn leads into meetings, meetings into valued clients, and clients into referral champions.

Our name and logo have changed, and our website and social handles are different. You’ll notice new colors, fonts, photos, and illustrations. But our mission remains the same, to empower fearless investors, and the core experience of Nitrogen isn’t changing. We’re refreshing with a new and modern look that is still clean and subtle, and allows the brands of the firms we serve to shine through.

We partnered with Lexicon Branding, the premier naming agency for global companies, that came up with brand names like Swiffer, Febreze, BlackBerry phones, Sonos, Xbox Live, and the Subaru Outback, to name a few. The process was thorough, involving customer interviews, review of dozens of potential names, trademark audits, and screening against multiple languages. With an office in Poland and our workforce logging in from across the globe, we wanted a name that not only broadcasts our mission at home but would be reflective of natural language patterns worldwide.

After months of research, the name Nitrogen emerged as the top candidate. We chose Nitrogen because it is an absolutely essential element for growth. Like the chemical element, the Nitrogen platform is essential for wealth management firms looking to drive consistent and scalable growth. Nitrogen helps you differentiate, tell your firm’s story, and gives you the tools to create a prosperous and empowering investing experience for your clients. Nitrogen is a growth catalyst, a force multiplier, and an essential element for progress. Nitrogen is the missing element wealth management firms need to grow and scale. 

We partnered with the agency, Focus Lab. You have seen their work, and many of you do business with the brands they have redefined, including Marketo, Salesloft, and over a dozen other unicorn-valuation software companies. The joint work of Lexicon and Focus Lab helped define the brand and style we have today, and we couldn’t be more grateful.

The use of the hexagon shape in the Nitrogen logomark is a clever nod to our origins as Nitrogen. The mark is inspired by – and features – fractals, an ever-expanding geometry with an ever-unfolding scale, despite constraints. Our new brand’s sharp and bold presence is captured in the logo, and aligns with our attributes of experience, innovation, and honesty.

We’d love to hear from you. Please contact us and submit any feedback.

The product is no longer called Riskalyze, and is now considered the Nitrogen Platform. There are two different ways to access the Nitrogen Platform, depending on your firm’s size and needs: Elite and Ultimate contract tiers.

Nope, you really don’t have to worry about anything. The “Riskalyze” brand on your service plan will change, but it’s the same plan, and it’s just been renamed. We’re maintaining the same corporate entity and simply filing to change its name, so your contract is still valid, and your pricing is locked for the term of your contract.

Nope, you’re all set. Your contract isn’t changing and no action is required.

Starting on June 1, new charges to your credit card or bank account will start including our new company name AND the Riskalyze brand, to avoid confusing your accounting department. We plan to keep both brand names in credit card and bank transactions for the rest of the year.

Yes. Same plan, new name. And like always, when we release new features into a plan, all the customers on that plan get the new features, and their pricing is protected by their contract.

The Fearless Investing Summit has been refreshed along with our corporate rebrand. You know Summit as the 1,000+ attendee conference that draws attendees from all fifty states, and is held each October. Just as the Nitrogen platform exists to help wealth management firms grow, the Fearless Investing Summit is the growth conference that equips attendees with actionable insights and training to keep their rocket ship safely on course. Everything about the Fearless Investing Summit is built on the same foundation as the Nitrogen brand.

This year’s conference is from October 2-4 in Miami Florida. You can learn more and secure your place today at nitrogenwealth.com/fearless/.

Your group’s current service plan and contract aren’t changing at all. All the features and benefits you enjoy now will remain the same, and we’ll be adding even more exciting product features in the coming months.

We’d recommend it. The lead generation questionnaire and product materials that are fed through our software/api will automatically update to our new name, Nitrogen. If you have individually added images, videos, references, or other materials to your website that include Riskalyze, you can update these to Nitrogen. We’ve made this as easy as possible for your team as the in-product Marketing Kit is fully updated to the new branding. If you have any questions, don’t hesitate to reach out to our team. 

Advisors are the irreplaceable heart and soul of how we intend to empower the world to invest fearlessly, and advisors have always been the intended audience for our company name and brand, with Riskalyze and Nitrogen. That said, the Risk Number® brand, which is still an integral part of the Nitrogen platform, was designed from day one with your clients as the primary audience. We designed the Risk Number without our logo, to seamlessly integrate into your firm’s branding without creating any competition or conflict. If you’ve used the “Riskalyze” brand with your clients in the past, we’d encourage you to consider taking this new path instead. It’s easy to message — “I use this software to measure your Risk Number as an investor, and the Risk Number of your portfolio, and make sure they stay generally aligned with each other.” We have a full complement of Risk Number visual design assets that any of our customers can freely download and use at NitrogenWealth.com/style. 

We’re still the makers of Riskalyze, and will be forevermore! However, the product name is changing as a part of this rebrand. Same product you had before, with a new name.

Yes, the Marketing Kit along with our product platform is updated to the new brand name, logo, style, and aesthetic, along with additional functionality for Elite and Ultimate users.

Our team at Nitrogen has sent emails announcing the rebrand to all current customers, partners, and stakeholders. If you have team members who are not Nitrogen users, for example, staff who are not financial advisors, that you’d like to keep in the loop, you’re welcome to share this page or the the recorded livestream video.

Our style guide, along with all logos, colors, and fonts are available for download at nitrogenwealth.com/style/.

Don’t hesitate to reach out to our team, and we’ll get back to you as soon as possible.