Value Messaging Framework & Activation Checklist

Use this two-page tool to plan, create, and organize your firm’s value messaging. Once completed, share it with your team and use the Value Messaging Activation Checklist to implement and update your firm’s messaging for consistency. 

• Through your messaging, you can position your firm as a trusted partner for clients. 
• Focus on the benefits of working with your firm, not just the features of your services. 
• Highlight your unique capabilities to differentiate your messaging from other firms.